Online Form Assignment

Overall Explanation:

My direct goal in making this online form was to learn what kids ages 6-17 years old want out of a summer camp. The ultimate goal is for Upland Hills Farm to modify their camp program based on these findings, to offer a uniquely fun and fulfilling experience to its campers (and attract new campers).

While making the form, I tried to maintain a light and conversational tone throughout, so as not to bore the young readers with dry, proper language. I also paid attention to the flow, doing my best to ask questions in an order that seems natural and comfortable. I chose the green argyle form theme because green is reminiscent of nature and summer, and because it’s clean yet playful.

Individual Question Explanations:

1. This question is essential, as it will help Upland Hills (UH) organize the answers based on age group, and modify the camp activities accordingly.

2. Next I felt it was important to note who already spends time outside, and who doesn’t. That way UH can recognize readers whose answers might be skewed based simply on the fact that they prefer to be indoors.

3-4. These questions are hugely important, as some of these activities are offered at UH summer camp and some are not. Based on the form results, UH can rethink their offered activities based on what is most enjoyed. For example, they may be missing out on a huge audience by excluding “camping in a tent” from their offered activities.

5. Currently UH doesn’t offer a sleepover camp. This question is to get a sense of whether or not there’s a strong desire among kids to attend a sleepover camp, and if so UH can restructure accordingly.

6. This question is to learn what size groups is most-preferred for kids in summer camp so that UH can group their campers in sizes that are

7. This question is simply to get a sense of which readers are new to the concept of a summer camp, and which have past experiences to help them answer all of the above questions.

8. This is to learn about UH’s competition.

9. This question will help UH’s decide whether they can expect younger campers to eventually want to serve as camp counselors.

10. This question is not required, but it gives the reader a chance to offer any additional information that may help UH restructure their summer camp program.